Consumer Alert! ?Class Lawyers Win $50 Million Over Avacor Hair-Loss Fix
Written By : Kate Moser, for The Record01 February 2013
An Alameda County, Calif., jury late last month returned a $50 million verdict (.pdf) in a class action that sought relief for Californians who'd bought Avacor, a hair-loss remedy that was marketed as an all-natural, clinically tested product.
Attorneys fees have yet to be decided, said L. Timothy Fisher, of Walnut Creek, Calif., firm Bramson, Plutzik, Mahler & Birkhaeuser. New York lawyer Scott Bursor and New York firm Faruqi & Faruqi also represented the plaintiffs. There were about 150,000 purchases of Avacor in California during the class period, but since some were reorders, the exact size of the class is unclear, Fisher said.
The outcome against two defendants marked the second trial victory in the same class action for the plaintiff lawyers. The earlier trial had ended in a $40 million win against different defendants, but Fisher said the awards from the trials will not be added together, and he expects the court will order that $50 million in all be returned to the class.
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